ITC International

Quantitative Research:

•	Telephonic (CATI)
	- By commission and/or by means of a monthly omnibus presented to 2.000 consumers
•	Face-to-face(CAPI)
	- By commission: door to door, at the work place or on location
•	Online / Internet
	- By commission and/or through the use of a panel of over 30.000 respondents
•	Mail and email surveys

Qualitative Research:

•	Creative brainstorming sessions
•	Focus groups
	- Trained moderators, fully equipped research studios throughout the Netherlands, video and audio recording and simultaneous interpretation
•	Interviews with experts and/or stakeholders
	- conducted by consultants and professional interviewers
•	Image studies
•	Strategic research

Mystery Shopping:

•	Observations and non-verbal measurements
•	Response to pseudo purchasing inquiries and other types of verbal communication with customers
	- Trained 'shoppers' who can take on any desired role
	- On location (in stores, showrooms, etc.)
•	Telephonic (information, helpdesk, response and reaction speed) and over the email (idem)
•	Both in consumer and business-to-business situations

International Research:

For large-scale international research projects, ITC International collaborates with IRIS (International Research Institutes), the leading network of independent market research companies with unique, world-wide coverage. IRIS represents 32 research firms with offices in over 35 countries and has an annual turnover of around 200 million. Allert de Lange has been a member of the Council of IRIS since 2000.

In specific circumstances, ITC conducts international research from the Netherlands. Senior researchers of ITC will travel to countries around the world for (primarily business-to-business) interviews with experts and officials in concentrated, but geographically scattered target groups.

Mobile Monitor®

Since January 1999, ITC International has been on top of the trends and developments in the area of mobile telecommunications in the Netherlands. Every month, 2000 different consumers are interviewed by telephone, which adds up to 24.000 interviews a year. We have collected a wealth of information on this dynamic market.

Standard topics of the Mobile Monitor include:

Penetration mobile phone users

Penetration has been relatively stable for the past few years
Since July 2004 almost 80% of the Dutch has one or more cell phones in use

Motivation for non owners

What reasons do people give for not owning/using a cell phone (yet)? Why would they like to stop using a cell phone for personal use?

Market share per operator

The market share of KPN Mobile, measured in terms of the number of connections is slowly dropping. How are KPN’s main competitors Vodafone, Telfort, Orange and T-Mobile developing and what is happening to service providers companies like Tele 2, AH, ID&T, etc?

Developments in post-paid and prepaid segments

Which segment shows growth and are users switching?

Brand familiarity and market share cell phones

Familiarity brands (spontaneous, aided) and what does the market look like?
Is market leader Nokia still growing, or are Sony-Ericsson, Siemens, Samsung, Motorola and newly reintroduced Philips gaining market share?

Customer satisfaction cell phones

Which brands and types score highest in customer satisfaction and which brands have entered the danger zone?

Purchasing intentions

How is the demand for new cell phones, (first) calling plans and prepaid packages developing?

Distribution cell phones

What channels do people go through to purchase cell phones, calling plans, etc?

Use of mobile services
SMS, Voicemail, MMS
Use of GPRS, including bundles
T-mobile is leading the competition in the area GPRS with well over 20% of cell phones connected to the service

Use of PDA

Which functions are most commonly used on PDA’s?

Use of services such as WAP, GPRS, I-mode, Vodafone Live! and T-Mobile T-zones

How does the use of these services develop, measured by the number of users and MBs

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